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Use case · WhatsApp automation · Meta BSP

WhatsApp automation, the way your buyers actually message.

Swiftex is an official WhatsApp Business Solution Provider built on Cloud API. Run AI sales conversations, broadcast campaigns, in-chat commerce and service flows — with opt-in, template approval, quality-tier management and compliance handled for you. Proven at 1M+ sessions per hour.

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●Official Meta BSP ●Cloud API ●Green tick assistance ●Pass-through Meta pricing
What is WhatsApp automation?

Not the WhatsApp Business App. The real Business API — with AI on top.

WhatsApp automation is the use of the WhatsApp Business API (Cloud API) to send and receive messages at scale — for marketing, sales, service and commerce — via software rather than a phone. It includes opt-in managed templates, interactive flows, AI conversations, broadcast and commerce, all while staying within Meta’s quality and policy rules.

Swiftex is an official Meta BSP — your number hosting, green tick, template approval, quality tier and pass-through Meta pricing are managed end-to-end, with the same AI brain used in Swiftex voice driving every conversation.

1M+/hr
Peak session throughput
3sec
Median time to first reply
68%
Open rate on utility templates
$0 markup
Meta charges passed through at cost
01 Example flow

Ad click to booked test drive — in 7 WhatsApp messages.

02 Use modes

Sales. Marketing. Service. Commerce. One WhatsApp stack.

AI sales conversations

Full-funnel dialogues: qualify, recommend, objection-handle, book. 10 languages, in-thread.

  • Product catalog RAG
  • Live meeting booking
  • Human handoff mid-thread

Broadcast campaigns

Segmented blasts with opt-in enforcement and quality monitoring — without getting flagged.

  • Audience segmentation
  • Template A/B testing
  • Quality tier protection

Flows (in-thread forms)

Native WhatsApp Flows for KYC, loan apps, onboarding — 3× completion vs. web forms.

  • Multi-step forms
  • Document upload
  • Conditional branching

Commerce & payments

Catalog, cart, UPI — shoppable chat with in-line payments. Category tier: marketing / utility.

  • Catalog sync
  • Abandoned-cart recovery
  • UPI in-chat

Service & support

Ticketing, NPS, reminders, renewal — everything after the sale, on the channel customers prefer.

  • Inbox with SLA tracking
  • Auto-NPS
  • Renewal nudges

Verification & OTP

Authentication-tier templates for OTPs, identity confirmations, transaction alerts.

  • < 5s OTP delivery
  • Sub-rupee per message
  • RBI/sector regulators (IRDAI, FSA, NAIC, FCA) compliant
03 Quality tiers

Stay high-quality. Unlock scale. We manage it.

WhatsApp caps daily business-initiated conversations by phone-number quality rating. Swiftex actively monitors block rates, template reads, flags, and shifts load so you climb tiers — not get throttled.

Tier 1 · New
1,000/24h
Default after approval.
Tier 2
10,000/24h
Unlocked in week 2–3 typically.
Tier 3
100,000/24h
Most Swiftex customers in month 1.
Tier 4 · Unlimited
Unlimited
Granted on maintained high-quality rating.
Apply for green tick
— FAQ

WhatsApp automation, answered.

What is WhatsApp automation? +

The use of the WhatsApp Business API (Cloud API) to send and receive messages at scale for marketing, sales, service and commerce — via software rather than a phone. Includes opt-in managed templates, interactive flows, AI conversations, broadcast and commerce, all while staying within Meta’s quality and policy rules.

Is Swiftex an official WhatsApp BSP? +

Yes. Swiftex is an official Meta Business Solution Provider (BSP) built on Cloud API. Your green tick, template approval, number hosting and phone-number quality are managed end-to-end.

What’s the difference between WhatsApp Business App and API? +

The WhatsApp Business App is a free mobile app for small businesses — one phone, manual replies, no API. The WhatsApp Business API (Cloud API) is the programmatic interface used by enterprises: multi-agent, templated marketing, webhooks, broadcast at scale, bots and AI. Swiftex runs on the API.

How many messages can I send? +

Meta’s quality rating and messaging tier determine the daily cap — 1k, 10k, 100k or unlimited unique conversations per 24h. Swiftex actively monitors quality and manages tier upgrades.

What does WhatsApp pricing look like? +

Meta bills per 24-hour conversation window, in four categories (marketing, utility, authentication, service). Prices are country-specific. Swiftex passes Meta charges through at cost — only the platform subscription is billed on top.

Can I run AI conversations on WhatsApp? +

Yes. Swiftex runs the same AI model used for voice on WhatsApp — intent detection, objection handling, product recommendation, meeting booking — fully compliant with WhatsApp policy, with opt-in tracking and human-handoff built in.

Can I sell directly on WhatsApp? +

Yes. Swiftex supports Commerce with a full catalog, cart, coupon engine, UPI and payments-in-chat — for automotive (configurator), real estate (floor plans), retail (SKU cart) and service (appointment + pay).

How long to go live? +

Green tick + template approval typically 2 weeks. Full go-live (number hosting, CRM sync, AI flows) in 3–4 weeks for a single BU.

Your buyers are on WhatsApp. Meet them there.

See a live AI WhatsApp flow on your product catalog — 20 minutes, no sales deck.

Book a demo See pricing