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Outcome · Zero leakage

You don't have a conversion problem. You have a leakage problem.

In most Indian funnels, 40% of leads never get a timely response. They sit in a WhatsApp queue, a missed-call log, a portal inbox, or between CRM stages — then go quiet. Swiftex closes every gap, across every channel, with an auditable trail for every touch.

100%
Inbound leads engaged · every channel · every hour
01 Where leads go to die

Six invisible exit points in a typical funnel.

Every leakage audit we run finds the same pattern: leads aren't disqualified, they simply time out.

100 captured leads · where they end up · typical Indian mid-market funnel
Progressed — with Swiftex, this path is ~93 not 37 Leaked — 63% of captured leads in typical funnels
02 Coverage

Every channel your buyers actually use.

Leakage is a coverage problem first. If a channel isn't instrumented, leads are leaking from it. Swiftex ingests from — and responds on — all of these, out of the box:

Email / SMTP
Inbound · outbound
WhatsApp (Meta)
CTWA · template
Voice / SIP
Inbound · missed call
Web forms
JS SDK · API
Meta Lead Ads
Webhook
Google LFE
Lead Form Extensions
Click-to-WhatsApp
Meta · Google ads
Portal APIs
MagicBricks · CarWale · Justdial
CRM sync
Salesforce · Zoho · HubSpot
SMS gateways
Kaleyra · Gupshup · Msg91
IVR / telephony
Exotel · Knowlarity · Ozonetel
QR / offline
Print · dealer · event
03 Audit trail

Every lead has a receipt. Every touch has a timestamp.

When a sales head asks “what happened to that lead?”, they get a full event timeline — not a guess. Below: one actual lead's journey through Swiftex.

LEAD · 7C2F9A · prospect: Aanya Iyer · source: Meta CTWA status: BOOKED
14:02:07.412
webhook.received from Meta Lead Ads · campaign = Swift Summer
OK
14:02:08.194
validate.phone +91-98450-xxxxx · carrier = Airtel · score = 0.97
OK
14:02:09.820
enrich.signals 40 signals · location = Bangalore · intent band = warm
OK
14:02:10.571
engage.whatsapp template = greeting_kannada · delivered · read = true
SENT
14:02:41.203
reply.received “Saturday test drive chaiye”
OK
14:02:41.890
qualify.score 0.93 · reasons: [timeline, budget, variant]
HOT
14:02:43.160
calendar.hold Saturday 11:00 · dealer = JP Nagar · atomic
HELD
14:02:44.027
confirm.whatsapp template = td_confirmed · delivered
SENT
14:02:45.402
handoff.advisor assigned = advisor_471 · SLA = 15min
ROUTED
14:14:09.771
advisor.call duration = 6m22s · disposition = confirmed
OK
Saturday · 11:07
outcome.logged test_drive_completed · next = price_quote
DONE
04 Impact

What a plugged funnel actually looks like.

2.5×
More booked meetings per 100 leads
0%
Leads unresponded at 24h
100%
Touches timestamped and auditable
6.4×
Return on ad spend improvement
FAQ

Lead leakage, answered.

What is lead leakage? +

Lead leakage is the silent attrition of inquiries between the moment they are generated and the moment they receive a useful response. Common causes: leads captured outside business hours, missed calls, WhatsApp messages sitting unread, leads dropping between CRM stages, duplicate records being deleted, and source data missing from marketing attribution.

How much of my funnel is leaking? +

In typical Indian SMB and mid-market funnels we audit, 35–55% of captured leads never receive a timely first response. Another 10–15% are lost between stages due to manual CRM hygiene. Swiftex audits expose exactly where yours is leaking.

What channels does Swiftex cover? +

Inbound: Meta Lead Ads, Google Lead Form Extensions, Click-to-WhatsApp, web forms, IVR, missed calls, portal leads (MagicBricks, CarWale, Justdial, Shiksha, etc.), email and offline SMS/QR sources. Outbound: voice, WhatsApp, email, SMS.

Does Swiftex work during my offline hours? +

Yes. The AI layer runs 24×7. Leads arriving at 2 AM are engaged within seconds and fully qualified — humans see a warm, context-rich record the next morning rather than a cold lead to chase.

Can I audit where a specific lead got lost? +

Yes. Every lead has a full event timeline — ingest → enrich → engage → qualify → handoff → outcome. Leakage reports show, per source and per rep, exactly where leads exit the funnel and why.

Get a leakage audit on your own funnel.

Bring 30 days of lead data. In 45 minutes we'll show you where it's bleeding — and what to plug first.