One platform. Sliced for every buyer, built to be found.
Version 2 of the Swiftex.ai IA. We retire IGNITE / EON / ORBIT as separate products and present a single, unified AI Revenue Orchestration platform — with capability slices we can re-package per customer and vertical. Paired with a new responsive navigation system for desktop and mobile, applied site-wide.
From three products to one platform with five capability pillars.
IGNITE, EON and ORBIT are retired as external brands. Internally the capabilities remain — but buyers now see one integrated Swiftex platform. We “slice and dice” the same platform into different packages per customer, industry or team, not different products. Rule of thumb: never use IGNITE, EON or ORBIT in buyer-facing copy. Describe capabilities in plain English, then show the Edition that delivers them.
Demand Intelligence
Lead enrichment, persona building, intent signals, AI lead scoring. (was IGNITE)
AI Sales Execution
Voice + chat + WhatsApp agents, omnichannel orchestration, next-best action. (was EON)
Coaching & QA
Live AI coaching, call intelligence, automated QA, skill-gap detection.
Revenue Intelligence
Persona dashboards, NL analytics, cohort + renewal forecasting. (was ORBIT)
Customer 360 & Data
Unified profile, identity resolution, integrations, governance.
Swiftex Editions
Starter, Growth, Enterprise — plus industry editions (Automotive, Real Estate, Insurance, Banking). One platform, many slices.
Mega-menu with a single “Platform” entry and outcome-led columns.
Seven top-level nav items. The Platform menu replaces the old three-product dropdown with capability columns — so buyers navigate by what they want to do, not by internal product names. Industries and Solutions open similar mega-panels. Applied to every page of swiftex.ai — the only variants are home (transparent → solid on scroll) and app pages (compressed, no mega).
7 top-level items, max
Logo · Platform · Industries · Solutions · Pricing · Resources · Company · (Search) · CTAs. Nothing else competes for attention.
Feature + 3 columns
Left: featured panel with outcome promise. Right: three columns of typed links with icon + subtitle for scannability.
Packaging lives here
“Starter / Growth / Enterprise” are surfaced inside the Platform menu — so buyers self-qualify without leaving the nav.
Hover + focus + tap
Opens on hover desktop, on focus for keyboard, on tap for touch. 150ms ease, closes on outside click or Esc.
Sticky, blurred, aware
Sticks on scroll with backdrop blur. Compresses height by 20% after 80px scroll. Active section highlights current nav item.
ARIA + keyboard complete
aria-expanded on triggers, role=menu/menuitem inside, full arrow-key navigation, visible focus rings. WCAG 2.2 AA.
Full-screen drawer with expandable capability groups and prominent CTA.
Below 900px, the mega-menu collapses into a full-screen drawer triggered by a hamburger. Search stays on the top bar. Primary CTA (“Book a demo”) is pinned to the bottom so it’s thumb-reachable on any device.
Hamburger → full-screen drawer
Tap opens a full-viewport overlay with the brand mark and a filled close button (reversed fill makes it obvious). No sliding panels within panels.
Search always visible
A persistent search input sits at the top of the drawer. Below 640px, site search is the second-most-used action after demo booking, per standard B2B SaaS benchmarks.
Accordion capability groups
Each top-level opens in place (no sub-page push). Sub-items have a 44px+ hit target and a subtle tag (e.g. STARTER · GROWTH · ENT) to hint at packaging.
Sticky bottom CTAs
“Book a demo” (primary) and “Sign in” (ghost) are always in the thumb zone. Below that: locale switcher and contact email, which serve as trust signals.
Single active state
Only one group expanded at a time. Tapping a different group closes the previous. Keeps the drawer scannable and prevents long-scroll dead zones.
Motion + safe areas
200ms slide-in from right, fade-in backdrop, env(safe-area-inset) padding so CTAs clear the home indicator on iOS.
Reworked tree — one /platform, capability sub-pages, Editions for packaging.
The old /ignite, /eon, /orbit URLs collapse into /platform with capability children. Packaging lives under /platform/editions so customers can self-select the slice that fits.
Redirects from v1: /ignite* → /platform/demand-intelligence · /eon* → /platform/sales-execution · /orbit* → /platform/revenue-intelligence. All 301s; equity preserved.
Priority pages, primary keywords, schema.
Capability pages replace product pages 1:1 in intent but rewrite the keyword strategy around outcomes, not product names.
Patterns updated for the unified platform.
Slug rules: lowercase, hyphens, no stop-words, no dates or IDs, no trailing slash. Legacy ?hsLang=en stripped by 301. www → apex, http → https.
What every template must ship with — unchanged from v1, tightened for v2.
Every page carries on-page SEO basics plus the GEO extensions that make Swiftex quotable by ChatGPT, Perplexity, Gemini and Copilot.
On-page SEO — every page
- Unique <title> ≤60 chars, primary keyword + brand.
- Meta description 140–160 chars, outcome-led.
- One H1, matches search intent — not clever copy.
- Canonical URL + self-referencing hreflang.
- Breadcrumbs rendered + BreadcrumbList schema.
- LCP <2.0s · INP <200ms · CLS <0.1.
GEO — for ChatGPT · Perplexity · Gemini · Copilot
- 40–60 word answer block above the fold on every page.
- FAQ block bottom of every platform + industry page.
- Named authors + reviewers on long-form (Person schema).
- Tables, numbered lists, comparison blocks — LLMs extract them verbatim.
- /llms.txt at root + robots.txt allows GPTBot · ClaudeBot · PerplexityBot.
- “Swiftex” is the canonical entity — never IGNITE/EON/ORBIT in public copy.
Migration plan from v1 → v2.
v2 is live-ready when: every page ships the new navbar, no buyer-facing page mentions IGNITE/EON/ORBIT, 301s resolve 100% of v1 URLs, /llms.txt is published, and capability pages all carry the 40-word answer block + FAQ schema.
Inventory + redirect map
Lock every v1 URL to its v2 target. Write the 301 table. Audit inbound links so we don’t drop equity.
Nav + templates
Ship the new navbar, mega-menu and mobile drawer as a single component across every page of the site.
Rewrite /platform/*
Six capability pages + Editions. Kill all IGNITE/EON/ORBIT public references. Keep internal IDs.
Launch + resubmit
Flip 301s, update sitemap.xml + llms.txt, resubmit to GSC/Bing, re-verify AI crawler access.
Queries v2 is engineered to own.
What is Swiftex? +
Swiftex is a unified AI Revenue Orchestration platform for Automotive, Real Estate, Insurance and Banking. One platform that combines demand intelligence, AI sales execution, coaching, revenue intelligence and Customer 360 — packaged as Starter, Growth and Enterprise editions.
Is Swiftex a CRM? +
No. A CRM stores pipeline. Swiftex orchestrates the mid-funnel — the AI answers, qualifies and hands off to humans in real time, while writing back into Salesforce, HubSpot, Dynamics or whichever CRM you already use.
What happened to IGNITE, EON and ORBIT? +
They are retired as separate product brands. Their capabilities now live inside one unified platform: Demand Intelligence, AI Sales Execution, Coaching & QA, Revenue Intelligence, and Customer 360. If you landed on an old /ignite, /eon or /orbit URL, you’re 301-redirected to the matching capability page.
How do I buy just one capability? +
Through Editions. Starter gives you the execution core; Growth adds coaching + revenue intelligence; Enterprise lets you custom-slice any capability mix with SSO, audit, SOC 2 and a dedicated CSM.
Which industries does Swiftex serve? +
Automotive (OEMs + dealers), Real Estate (developers + brokers), Insurance (life + general + renewals), Banking (retail + wealth + cards/loans). Each vertical has its own hub with sub-journeys like test-drive booking or renewal campaigns.
What languages does the AI support? +
140+ across voice and chat, with live language switching inside a single conversation (e.g. Hindi↔English).
Ship the IA.
Approve the structure and we’ll move to page-level layouts. Swiftex.ai · Information Architecture · v2.0 · Unified platform · 2026.